At Santa Marta, growth has always been part of our story. We’ve grown in friendships. We’ve grown in programs. We’ve grown in opportunity and impact.
Now, we’re proud to unveil a new visual identity that reflects who we are today and where we’re headed next.
Santa Marta, a Catholic-sponsored senior living community in Johnson County, has introduced a refreshed brand identity and new logo designed to better reflect the community’s culture, mission, and evolving resident experience. The update aligns Santa Marta’s visual presence with the connected lifestyle, hospitality, and quality residents and families experience every day.
While our look is evolving, what it represents has long been part of daily life at Santa Marta.
It’s reflected in neighbors who check in on one another. In residents who lead committees, volunteer, and remain deeply engaged in the wider community. In thoughtful hospitality, meaningful programming, and a level of care guided by our Catholic-sponsored mission.
The brand refresh brings greater clarity to what residents and families already experience here: a connected community defined by meaningful relationships and a commitment to quality in every detail.
As our community continues to evolve, it became clear that our visual identity should evolve too.
Our refreshed brand features:
The new logo centers around a floral-inspired mark, a subtle nod to growth, vitality, and connection. It evolved into a clean, distinctive emblem that feels both timeless and fresh.
The colors within the logo mirror who we are:
Because Santa Marta today is not the Santa Marta of 10 years ago.
Over the past decade, Santa Marta has expanded programs, enhanced amenities, and welcomed a new generation of residents seeking an active and connected lifestyle.
We are a vibrant senior living community in Johnson County. We are forward-thinking. We are mission driven. We are welcoming a new generation of residents who expect growth, connection, and meaningful living.
Our refreshed brand aligns our outward expression with the lived experience happening here every day.
While our logo and visuals are evolving, the heart of Santa Marta remains the same.
“A brand refresh is more than a new logo. It’s a statement,” said Colleen Hollestelle, EdD, LNHA, President and CEO of Santa Marta. “We are confident in who we are. We are proud of where we’ve been. And we are excited about what’s ahead.”
“At Santa Marta, purpose doesn’t fade with age, it expands. Now our brand reflects that beautifully,” Colleen added.
If you’re exploring senior living in Johnson County and want a community where mission, hospitality, and meaningful living come together, we would love to connect with you. Whether you’re just beginning your research or ready to take the next step, our team is here to answer questions, schedule a personal visit, or simply have a conversation. Contact one of our senior living sales counselors today.
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